IWC Cocktail Watch 18k

Cocktail time

The Category of cocktail watches was first introduced in the 1920s and 1930s and became popular during the Art Deco period. These watches were designed to be worn by women to complement their evening gowns and were typically smaller and more decorative than regular watches.

The name “cocktail watch” comes from the fact that these watches were designed to be worn to cocktail parties, which were a popular social event during the 1920s and 1930s. Women would wear these watches as a fashion statement, and they were often decorated with diamonds, pearls, and other precious stones to add an extra touch of elegance to their outfit.

Cocktail watches were also practical, as they allowed women to keep track of the time without having to pull out a large pocket watch or wristwatch. They were often worn on a bracelet or strap, and some models were even designed to be worn as a brooch or pendant.

Today, cocktail watches are still popular among women who want a stylish and sophisticated timepiece for formal occasions.

And what a cocktail watch we have here! An IWC with a ‘Türler’ retailer signed dial. Executed in a very elegant and sophisticated 18k white gold case, bezel set with 24 diamonds and a manual movement!

The 20th century was very important to the world of horology as it introduced the wristwatch to the wider public. However, back in those days you couldn’t just go over to a mall or browse the web to find a particular watch brand and shop at their boutique. Therefore these retailers would stamp their names on the dial of a watch to leave their mark, Türler was one of those retailers. This means that this IWC cocktail watch was sold from a Türler boutique somewhere in Europe, in this case in the 1940s. Today, retailers’ stamps are very rare, thereby making this IWC even more special and romantic.

Intrigued? We would love to welcome you at Reestraat 3 Amsterdam

Year

1940s

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Brand IWC
Diameter 17 mm
Model Cocktail watch
Bracelet/strap: Leather
Year of production (circa) 1940s
Buckle/clasp Original gold buckle
Material 18K White gold
Lug Width 10 mm
Crystal Acrylic
Set Content Watch only
Dial color Silver
Warranty 2 year (AWCo)
Movement Hand-wound