Interesting reads

As renowned watch fanatics,we regularly come across interesting storiesthat we would like to share with you.

Longines Ref. 4278: the ‘stop legend’

We are proud to present an extreme Longines rarity: reference 4278, a 12.68z stop-seconds monopusher continuous flyback…

About era ‘1936 – 1940’

1935-1940 The beginning of... The great depression and Sports timing. By Amsterdam Watch Company on 12…

About era 1940 – 1945

World War II "Renewal and development dominated the watch industry." By Amsterdam Watch Company on 12 July…

About era 1932 – 1936

The 30s were strange times. Sports and the Olympics were things that gave a whole country some joy. By…

About era 1960 – 1969

The Sixties and the space age. Successfully performing manned space missions were the biggest challenge imaginable.……

A clockwork running on air

‘Atmos, the most iconic clockwork, running on air’. A clock which could run indefinitely without winding the movement, read the…

About era 1970 and up

Last man on the moon and quartz. The seventies meant 'make love, not war', the last man on the moon, the quartz hype and…

About 1955

The formal dress code meant tailored suits, shoes such as oxfords or loafers and an outfit finished with a stylish dress……

About the 50s

1950 The beginning of... The aftermath of World War II and the world getting back on its feet. By…