If you stick to your guns long enough, you will eventually build your own heritage. Looking back, we already have over twenty years of Amsterdam Watch Company behind us. The business grew from its humble beginnings in the Hartenstraat, to a ten-strong organization operating from the Reestraat today. 

From a commercial standpoint, we would be wise to limit ourselves to only a couple of models from a couple of brands. But that is not what the watch passion is about for us. 

We love to get stuck into niche segments. We love to dive into the weird and wonderful. So we are happy to bring watches to the market that might not be very commercial, but that put a smile on our faces. That crazy dial variation, that little-known brand, that quirky case shape.

We are proud to be able to constantly offer a mix of very popular watches, and the downright exotic. We are no museum, of course, but we do not shy away from something special and unique. And being a small, independent business, we do not have to explain ourselves to any shareholders. 

Most people feel a little daunted when looking for their first vintage watch. Unsure about originality and reliability, after reading horror stories online. This is a feeling we are familiar with, and aim to relieve for our clients.

For starters, we do a lot of research to ensure our watches are up to par. If we find unoriginal parts, we pass on a watch. Or if it is too good to let go, we at least describe what we have found and disclose it to the world. This means our customers can rest assured that they are making a well-informed decision. 

Then there is the servicing. These mechanical marvels require some love every now and then. So before letting any watch hit our displays, we perform a full service on them. And we mean a FULL service. No quick inspection and a little oil, but a full disassembly, cleanup, replacement of worn parts, reassembly, oiling, regulation, the works. A two-year warranty means we put our money where our mouth is. 

At AWCo, we absolutely love what we do. So we are not trying to grow into something bigger than what we are. We are happy being the company we are today. So we can put all our energy into finding the best watches all over the globe and helping you find that perfect specimen to match your unique personality. It is pretty simple, actually. 

Of course, we keep our ear to the ground, spotting trends, perhaps even making trends every now and then. But being Dutch, our feet are planted firmly on the ground. We come to work to help you find that piece of beauty that you might one day pass on to the next generation. And we are honored to do so!