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Rolex datejust 68274Rolex datejust 68274

Rolex Datejust Ref. 68274 31mm

The midsize Rolex Datejust (31mm) is a real fan favorite. It was produced in much smaller numbers than the corresponding Lady (26mm) and Full-size (36mm) counterparts though, making it highly sought-after today. And we are happy to share a beautiful example!

This one, dating back to 1996 is executed in all steel and fitted with the iconic Jubilee bracelet.

The real eye-catcher is the dial though. It is inky black, embellished with factory-set diamond hour markers. Together with the faceted, white gold fluted bezel, this makes for a sparkling combination.

Come and admire this beauty at Reestraat 3 in Amsterdam.

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Details
Brand Rolex
Movement Automatic
Model Datejust
Diameter 31 mm
Reference 68274
Bracelet/strap: Steel
Year of production (circa) 1990
Lug Width 18 mm
Material Steel
Set Content Original papers
Crystal Sapphire
Warranty 2 year (AWCo)
Dial color Black
Backstory

The Rolex Datejust is one of the most iconic watch designs ever made. We try not to use the term “iconic” too liberally, but it is surely justified here. Launched back in 1945 as the Ref. 4467, the design has been only marginally updated every now and then. And it has looked fresh and current ever since.

When it comes to vintage, two generations of Datejust are particularly popular; the Ref. 16xx and the later five-digit references. The 16xx models were made from the fifties until  roughly 1978 and feature a beautifully dimensional pie-pan dial. Many of these came on folded jubilee bracelets and they did not yet feature a quickset date.

When the reference was updated to five digits around 1978, the pie-pan dial was replaced by a flat dial. The caliber was updated to now feature a quickset date. A decade later, in 1988, a new update saw the introduction of a sapphire crystal. For us, this is where vintage Datejust becomes modern Datejust.

Countless variations can be found. Different bezels, bracelets, dial colors, sizes and materials. The Datejust is one of the most beloved and versatile watches around. If you are looking for a one-watch-collection, that works equally well with shorts as it does with a three-piece suit, the Datejust is probably a pretty safe bet!

Shipping

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.

Brand

Rolex

Model

Reference

68274

Year of production (circa)

1990

Material

Steel

Crystal

Sapphire

Dial color

Black

Movement

Automatic

Diameter

31 mm

Bracelet/strap:

Steel

Lug Width

18 mm

Set Content

Original papers