Rolex Day-Date 6611Rolex Day-Date 6611
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Rolex Day-Date Ref. 6611

Behold this exquisite rarity: the Ref. 6611 Rolex Day-Date circa 1958.

Representing the second iteration of the Day-Date series succeeding the 6511, the Ref. 6611 boasts an upgraded caliber 1055. Notably, it marks the inception of Rolex’s renowned dial signature, proudly displaying “Superlative Chronometer Officially Certified.”

Distinguished by its captivating reeded bezel, a precursor to the iconic fluted design, this timepiece is adorned with an 18k yellow gold Jubilee bracelet dating back to 1955. Whether this pairing originated from the dealer or was later customization remains a mystery, reflective of the greater flexibility Rolex and its authorized dealers enjoyed in mid-century practices.

Echoing the early Day-Date aesthetic, the dial features a prominent pie-pan configuration accented by claw indices, complemented by Alpha hands that elegantly indicate the time.

€ 23.000

Availability: In stock

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Details
Brand Rolex
Movement Automatic
Model Day-Date
Diameter 36 mm
Reference 6611
Bracelet/strap: Gold
Year of production (circa) 1958
Lug Width 20 mm
Material 18k Yellow gold
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Silver
Backstory

The president’s watch! The Rolex Day-Date is probably one of the most instantly recognizable watch designs ever made. Being only available in precious metals, it has become synonymous with success and prestige. A watch to celebrate accomplishment.

The Day-Date was launched in 1956 as the Ref. 6510 and Ref. 6511. It was the first watch to display the day of the week as well as the date, hence the name. It was updated to the Ref. 6611, adding Superlative Chronometer certification to the mix. The 6611 is the only Day-Date ever to be made in steel, but only 6 pieces are known to exist.

And then from 1959 until the late 1970’s, we see the most popular vintage Day-Date: the 1800 series. This is the archetypal Day-Date we all know and love. Lyndon B. Johnson was spotted wearing one in 1965, putting the nickname President’s watch firmly in the collective memory.

A 1977 update saw the introduction of a quickset date, in the new 18000 reference series. It wasn’t until 1988 before the 18200 series received a quickset day function, becoming the double quickset.

The Day-Date is available in yellow gold, white gold, rose gold and platinum. Countless dial variations include wood, stone and Stella options. Among the many case/bracelet finishes available, the bark is probably best known, resembling the irregular pattern of tree bark. The Day-Date is one of the few Rolex lines with factory gem-set bezels and dials as an option.

The Day-Date is an icon in pop-culture. It wasn’t just American presidents like Johnson and Kennedy who put it on the map. From Tony Soprano to Tupac Shakur, from Warren Buffett to Jennifer Aniston, they were all spotted wearing Day-Dates. Are you next?

Shipping

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.

Brand

Rolex

Model

Reference

6611

Year of production (circa)

1958

Material

18k Yellow gold

Crystal

Acrylic

Dial color

Silver

Movement

Automatic

Diameter

36 mm

Bracelet/strap:

Gold

Lug Width

20 mm

Set Content

Watch only