|Year of production (circa)||
18k Yellow gold
Omega De Ville Ref. 168.1700 Co-Axial
Weighing in at 213.3 grams!
The first version of the Omega DeVille was introduced around 1960 as a sub-part of the well-known Seamaster line by Omega. It was, at the time, the continuation of the classic dress watch heritage the Seamaster had embodied since 1948, but one that had become less important since the launch of the first dive watch in the series in 1957. Because of this Omega introduced the DeVille line on its own, in the year 1967. Because of the establishment of the DeVille line, they were able to develop their own individual character and charm. These were watches that continued to be dressy, classic, and elegant, but now appealed to a much wider market of consumers through their interesting designs, variety of cases — including squares, rectangles, and ovals — competitive prices, and timelessness of their dials.
The Omega DeVille we have here is an interesting piece, to say the least. Most watches of this reference were executed in steel. However, this one is in 18k yellow gold, both the 38mm case and the iconic ‘brick’ bracelet. It features the highly regarded co-axial movement with a date complication.
Will you be strong enough?
Availability: In stock
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When Omega launched its Seamaster line in 1948, the watches initially featured traditional round cases, without any sort of diving-specific features such as a dive time bezel. When these were added in 1957, the collection became a bit cluttered. A late 1950’s Seamaster could be a small dress watch or a chunky diver. In terms of clarity, there was room for improvement.
Omega tried to solve this in 1963 by adding the De Ville designation to its dressier Seamasters. These would be the more classical, smaller and dressier watches within the Seamaster range. The idea was to separate the Seamaster range into sporty Seamasters and sophisticated Seamaster De Villes.
But as is often the case with big companies with many, many managerial layers, the decision would be turned on its head once again in 1967. The De Ville name was separated from the Seamaster and launched as its own collection. From a commercial point of view, it was a stroke of brilliance though. The De Ville line was used for more sophisticated, more elegant models than its sports lines. It was an instant hit.
The De Ville line has existed since. It featured (and still does) countless variations in design, complications, sizes and materials. Sophisticated and elegant. If these are qualities you hold in high regard, the De Ville collection might just harbor that perfect watch for you!
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