27 year- old Florentine Ariosto Jones from Boston, Massachusetts (1841-1916), founded IWC in Schaffhausen in 1868. His vision was to make superior quality pocket watches for the marketplace in the United States. After seven years of early successes, Jones built a new manufactory on the banks of the River Rhine in 1875, which employed 196 people. Five years later, in 1880, Jones sold IWC to Johannes Rauschenbach-Vogel (1815-1881), an industrial engine manufacturer in Schaffhausen. A year later, Rauschenbach-Vogel died, and IWC was passed down to his son, Johannes Rauschenbach-Schenk (1856-1905), who proved to be an innovator. In 1885, IWC introduced the Pallweber system, the first timepieces with a digital minute and hour displays.
In 1987, IWC debuted their Novecento (ref 3545), meaning “20th century” in Italian, a rectangular, automatic, water-resistant watch that included a perpetual calendar complication. And here we have one in platinum. the case is specially shaped so it fits the wrist like a glove..;) The movement is making all complications run cased in a thin case, that is very smartly developed by IWC itself. So the movent has been serviced by the Maison of the House himself, meaning 24 months international warranty.
Rectangular, either you like it or you don’t, is not for everyone. But if you are looking for something special, a piece with a lot of craftmanship, do not look any further! Come into our lovely store and let ‘The Perpetual’ enchant you!