Rolex Daytona 16528Rolex Daytona 16528

Rolex Daytona Ref. 16528

The Rolex Daytona is undeniably one of the most sought-after models of the Swiss manufacturer. The stainless steel pieces have been in high demand over the last couple of years, but the precious metal pieces are going through the roof at this moment. So we’re very happy to have added this beauty to our collection.

This yellow-gold Daytona with reference 16528 is from 1999. The five-digit reference Daytona was introduced in 1988. This generation got a lot of updates compared to its predecessor. The movement became an automatic one, not developed by Rolex. The origins of this automatic chronograph movement can be found at Zenith; the cal. 4030 is a highly modified El Primero movement. This generation of Daytona’s also brought sapphire crystals to this model and the size of the Daytona increased to 40mm. Even after 30 years of existence, with all these modern features this 16528 still feels very much like a modern watch.

This specific piece has a beautiful black dial, which makes it very attractive.

To make this Daytona stand out, even more, it is in incredible condition and comes with the original box and Rolex Service papers from 9-11-2021.


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Brand Rolex
Movement Automatic
Model Daytona
Diameter 40 mm
Reference 16528
Bracelet/strap: Gold
Year of production (circa) 1999
Lug Width 20 mm
Material 18k Yellow gold
Set Content Original box, Rolex Service papers 2021
Crystal Sapphire
Warranty 2 year (AWCo)
Dial color Black

If you are a motorsport enthusiast, the name Daytona probably means something to you.

In the early 20th century, Daytona beach in Florida was used for numerous landspeed record attempts. The broad, flat beach was ideal for such endeavors and a local racing culture was born. The first stock car race was held in 1936. The Daytona Speedway was opened in 1958 and became the home of the legendary NASCAR Daytona 500 race. Needless to say, in an age before digital time-tracking systems, the mechanical chronograph was the timing device of choice.

Rolex had produced chronographs since the 1930’s. In 1955, the Ref. 6234 was the first to be housed in their Oyster case, resulting in the Rolex Oyster Chronograph. It is a very classical looking chronograph with old school dauphine hands and triangle indices. The second version of the later Ref. 6238 started to really take on more modern Rolex aesthetics, with its baton hands and stick indices. It was powered by the Valjoux 72 caliber and is most commonly referred to as the Pre-Daytona.

In 1963, the Ref. 6239 was the first to feature the “Cosmograph” nomenclature on the dial. This is where we really start to see the Daytona take form, even though it is still not called Daytona at this point. In fact, some advertisements from the time are known, where it is labeled Le Mans. The Cosmograph did feature the now familiar steel bezel with engraved tachometer scale and a choice of silver dial with black sub dials or the reverse color-scheme.

And then in 1965, finally, we see the name Daytona on the dial. A dial variant named exotic was launched. It was a clear sixties design with, among other things, a ring around the perimeter matching the sub dials in color and several other distinguishing design cues. It was this exact model that was worn by actor Paul Newman, earning it the nickname Paul Newman Daytona.

Since we do not have the space here to go into all subsequent variations, we jump to 1988. Rolex launches a new line of 40mm Oyster Perpetual Cosmograph Daytonas in steel, two-tone and gold. These are the 16500 series. And since older Daytonas have appreciated into the stratosphere, these post-1988 models are the primary focus of many aficionados today.

These Daytonas featured a sapphire crystal and Rolex’s adaptation of the famous Zenith El Primero movement. They are known as Zenith Daytonas, recognizable by the running seconds sub dial being positioned at nine o’ clock, versus the later in-house Daytonas with the running seconds at six o’ clock. In 2016, Rolex fitted all new Daytonas with ceramic bezels, resulting in a much more modern aesthetic.

The Daytona is a true racing chronograph. You will spot them on many professional racing drivers’ wrists. But even if you abide by the speed limits, they make for a versatile, elegant-yet-sporty watch that has been one of the most sought-after Rolex models for years.


At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at Your satisfaction is our priority.






Year of production (circa)



18k Yellow gold



Dial color





40 mm



Lug Width

20 mm

Set Content

Original box, Rolex Service papers 2021