|Year of production (circa)||
18k Yellow gold
Rolex Day-Date Ref.18038
With pride, we present you this Rolex Day Date from 1977
Rolex first applied the 5-digit reference code for the Day-Date in 1978. Where in the case of this Day-Date the ‘3’ stands for the type of bezel, ‘fluted’ in this case, and the ‘8’ stands for the material, in this case, 18k yellow gold. On the horizon of the 4-digit Day-Date, this reference includes sapphire glass and a newer caliber (3055).
We know a gold watch can be quite striking. However, we live in a time where you may show you are successful and love beautiful things. A Rolex is for many people the ultimate brand, the Day-Date is probably the highest possible. We currently have some beautiful specimens in our collection. In white or yellow gold, with plexiglass or sapphire glass, with or without diamonds index, with or without a gold strap. This beauty features a champagne dial with a minute track that gives this Rolex a nice appearance both, sporty and dressy.
We would like to tell you all about it. After all, we are all passionate lovers of watches. Be welcome to our boutique in the heart of Amsterdam, which could be found at Reestraat 3.
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The president’s watch! The Rolex Day-Date is probably one of the most instantly recognizable watch designs ever made. Being only available in precious metals, it has become synonymous with success and prestige. A watch to celebrate accomplishment.
The Day-Date was launched in 1956 as the Ref. 6510 and Ref. 6511. It was the first watch to display the day of the week as well as the date, hence the name. It was updated to the Ref. 6611, adding Superlative Chronometer certification to the mix. The 6611 is the only Day-Date ever to be made in steel, but only 6 pieces are known to exist.
And then from 1959 until the late 1970’s, we see the most popular vintage Day-Date: the 1800 series. This is the archetypal Day-Date we all know and love. Lyndon B. Johnson was spotted wearing one in 1965, putting the nickname President’s watch firmly in the collective memory.
A 1977 update saw the introduction of a quickset date, in the new 18000 reference series. It wasn’t until 1988 before the 18200 series received a quickset day function, becoming the double quickset.
The Day-Date is available in yellow gold, white gold, rose gold and platinum. Countless dial variations include wood, stone and Stella options. Among the many case/bracelet finishes available, the bark is probably best known, resembling the irregular pattern of tree bark. The Day-Date is one of the few Rolex lines with factory gem-set bezels and dials as an option.
The Day-Date is an icon in pop-culture. It wasn’t just American presidents like Johnson and Kennedy who put it on the map. From Tony Soprano to Tupac Shakur, from Warren Buffett to Jennifer Aniston, they were all spotted wearing Day-Dates. Are you next?
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