Rolex datejust 78240Rolex datejust 78240

Rolex Datejust Ref .78240 31mm

Introducing a standout ‘youngtimer,’ the Rolex Datejust ref. 78240 from 2000 showcases a mesmerizing salmon dial with applied Roman indices and a railroad minute track. This midsize beauty, measuring 31mm in diameter and featuring the coveted Oyster bracelet and ref. 78240, is the ideal size for today’s discerning ladies.

Beyond its alluring dial, this Datejust boasts a classic sporty configuration with a steel case, a smooth bezel, and the iconic Oyster bracelet – all in reference-correct and exceptional condition. The timeless appeal of a salmon dial Datejust is heightened in this midsize variant, striking the perfect balance between vintage charm and contemporary elegance.

Don’t miss the chance to make this ‘youngtimer’ yours; midsize Rolex Datejusts with Oyster bracelet and ref. 78240 are highly sought after and tend to find new homes swiftly in our boutique. Embrace the fusion of classic design and modern sophistication embodied in this exquisite timepiece.

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Brand Rolex
Movement Automatic
Model Datejust
Diameter 31 mm
Reference 78240
Bracelet/strap: Steel
Year of production (circa) 2000
Lug Width 16 mm
Material Steel
Set Content Watch only
Crystal Sapphire
Warranty 2 year (AWCo)
Dial color Salmon

The Rolex Datejust is one of the most iconic watch designs ever made. We try not to use the term “iconic” too liberally, but it is surely justified here. Launched back in 1945 as the Ref. 4467, the design has been only marginally updated every now and then. And it has looked fresh and current ever since.

When it comes to vintage, two generations of Datejust are particularly popular; the Ref. 16xx and the later five-digit references. The 16xx models were made from the fifties until  roughly 1978 and feature a beautifully dimensional pie-pan dial. Many of these came on folded jubilee bracelets and they did not yet feature a quickset date.

When the reference was updated to five digits around 1978, the pie-pan dial was replaced by a flat dial. The caliber was updated to now feature a quickset date. A decade later, in 1988, a new update saw the introduction of a sapphire crystal. For us, this is where vintage Datejust becomes modern Datejust.

Countless variations can be found. Different bezels, bracelets, dial colors, sizes and materials. The Datejust is one of the most beloved and versatile watches around. If you are looking for a one-watch-collection, that works equally well with shorts as it does with a three-piece suit, the Datejust is probably a pretty safe bet!


At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at Your satisfaction is our priority.






Year of production (circa)






Dial color





31 mm



Lug Width

16 mm

Set Content

Watch only