Rolex Datejust Ref. 69173 "Red Vignette"Rolex Datejust Ref. 69173 "Red Vignette"

Rolex Datejust Ref. 69173 “Red Vignette” Full Set

This watch is temporarily unavailable in our boutique as it is being displayed at PAN Amsterdam (hence ‘on hold’) from 14-21 November. It can be viewed and purchased at the fair. Visit for more info and tickets.

Add some color to life with this beautiful Rolex Lady Datejust Ref. 69173 with diamond-set vignette dial in dark brown-ish red.

At first glance, this is a simple watch that is easy on the eye. But look closer and you will discover new details with every gaze. The yellowed tritium plots sitting safely behind the factory-set diamond markers. The gold-tone printing on the dial. The gentle fade of the dial, from stark black around the perimeter to a lively warm red in the centre. The bold-font date wheel for improved legibility.

This is a jewel as much as it is a wrist watch. It goes just as well with a gala dress as it does with a jeans jacket. All it needs is a new owner to take it on new adventures.


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Brand Rolex
Movement Automatic
Model Datejust
Diameter 26 mm
Reference 69173
Bracelet/strap: Steel/gold
Year of production (circa) 1986
Lug Width 13 mm
Material Steel & gold
Set Content Original box & papers
Crystal Sapphire
Warranty 2 year (AWCo)
Dial color Red

The Rolex Datejust is one of the most iconic watch designs ever made. We try not to use the term “iconic” too liberally, but it is surely justified here. Launched back in 1945 as the Ref. 4467, the design has been only marginally updated every now and then. And it has looked fresh and current ever since.

When it comes to vintage, two generations of Datejust are particularly popular; the Ref. 16xx and the later five-digit references. The 16xx models were made from the fifties until  roughly 1978 and feature a beautifully dimensional pie-pan dial. Many of these came on folded jubilee bracelets and they did not yet feature a quickset date.

When the reference was updated to five digits around 1978, the pie-pan dial was replaced by a flat dial. The caliber was updated to now feature a quickset date. A decade later, in 1988, a new update saw the introduction of a sapphire crystal. For us, this is where vintage Datejust becomes modern Datejust.

Countless variations can be found. Different bezels, bracelets, dial colors, sizes and materials. The Datejust is one of the most beloved and versatile watches around. If you are looking for a one-watch-collection, that works equally well with shorts as it does with a three-piece suit, the Datejust is probably a pretty safe bet!


At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at Your satisfaction is our priority.






Year of production (circa)



Steel & gold



Dial color





26 mm



Lug Width

13 mm

Set Content

Original box & papers