|Year of production (circa)||
Rolex Datejust Ref. 68274 31mm
The midsize Rolex Datejust (31mm) is a real fan favorite. It was produced in much smaller numbers than the corresponding Lady (26mm) and Full-size (36mm) counterparts though, making it highly sought-after today. And we are happy to share a beautiful example!
This one, dating back to 1996 is executed in all steel and fitted with the iconic Jubilee bracelet.
The real eye-catcher is the dial though. It is inky black, embellished with factory-set diamond hour markers. Together with the faceted, white gold fluted bezel, this makes for a sparkling combination.
Come and admire this beauty at Reestraat 3 in Amsterdam.
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Got your attention? We’re here to help.
The Rolex Datejust is one of the most iconic watch designs ever made. We try not to use the term “iconic” too liberally, but it is surely justified here. Launched back in 1945 as the Ref. 4467, the design has been only marginally updated every now and then. And it has looked fresh and current ever since.
When it comes to vintage, two generations of Datejust are particularly popular; the Ref. 16xx and the later five-digit references. The 16xx models were made from the fifties until roughly 1978 and feature a beautifully dimensional pie-pan dial. Many of these came on folded jubilee bracelets and they did not yet feature a quickset date.
When the reference was updated to five digits around 1978, the pie-pan dial was replaced by a flat dial. The caliber was updated to now feature a quickset date. A decade later, in 1988, a new update saw the introduction of a sapphire crystal. For us, this is where vintage Datejust becomes modern Datejust.
Countless variations can be found. Different bezels, bracelets, dial colors, sizes and materials. The Datejust is one of the most beloved and versatile watches around. If you are looking for a one-watch-collection, that works equally well with shorts as it does with a three-piece suit, the Datejust is probably a pretty safe bet!
We do our best to handle packages as soon as possible. This could take a max. of 3 working days. Note that the delivery times commence the day of dispatch.
Unfortunately, we cannot be held responsible for any delays caused by destination customs clearance processes, local duties and taxes, and items that are lost in transit.