|Year of production (circa)
Original steel folding clasp
Rolex Datejust Midsize Ref. 68274 ‘Jubilee dial’
The Midsize Rolex Datejust is one of the most popular watches among our female clientele. It is, at the same time, the size that was produced in the smallest numbers. No wonder then, that these are getting hard to come by.
This example is beautifully crisp and clean. The all-steel case and bracelet are fitted with a razor-sharp white gold fluted bezel. The fresh white dial provides a modern, sporty aesthetic.
Speaking of the dial, this is a bit of an anachronism. This style of dial is called “Jubilee” or “Anniversary”, made to celebrate 80 years of Rolex. You would expect to find these in cases from ca. 1985 and the period directly after, but this is a 1996 watch. The dial then, has most likely been replaced at some point. But who cares if it looks as good as this?
The iconic Jubilee bracelet is in great condition, only adding to the attractiveness of this Rolex Datejust Midsize Ref. 68274.
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The Rolex Datejust is one of the most iconic watch designs ever made. We try not to use the term “iconic” too liberally, but it is surely justified here. Launched back in 1945 as the Ref. 4467, the design has been only marginally updated every now and then. And it has looked fresh and current ever since.
When it comes to vintage, two generations of Datejust are particularly popular; the Ref. 16xx and the later five-digit references. The 16xx models were made from the fifties until roughly 1978 and feature a beautifully dimensional pie-pan dial. Many of these came on folded jubilee bracelets and they did not yet feature a quickset date.
When the reference was updated to five digits around 1978, the pie-pan dial was replaced by a flat dial. The caliber was updated to now feature a quickset date. A decade later, in 1988, a new update saw the introduction of a sapphire crystal. For us, this is where vintage Datejust becomes modern Datejust.
Countless variations can be found. Different bezels, bracelets, dial colors, sizes and materials. The Datejust is one of the most beloved and versatile watches around. If you are looking for a one-watch-collection, that works equally well with shorts as it does with a three-piece suit, the Datejust is probably a pretty safe bet!
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