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Rolex date 6917Rolex date 6917

Rolex Date Ref. 6917

A design archetype that will last a lifetime. Or probably longer!

Back in 1946, Rolex launched the Datejust. By 1958, it had evolved into the design we see here. It has been produced in that rough shape ever since. So this design has been “current” for over 60 years now. The Datejust has become an archetypical watch. Its design has been copied by nearly every fashion watch brand out there, but it was never bettered.

This example is from 1971 and executed with a  blue sigma dial with stick indices and baton hands. A white gold fluted bezel. A jubilee bracelet. This is the Porsche 911, Eames chair or Converse All-star of watches. It is a term that is highly over-used in the watch world, but it is right at home here: iconic!

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Details
Brand Rolex
Movement Automatic
Model Date
Diameter 26 mm
Reference 6917
Bracelet/strap: Steel
Year of production (circa) 1971
Lug Width 13 mm
Material Steel
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Blue
Backstory

The Rolex Date line is perhaps a bit of a hidden gem. Overlooked by the male audience when fashion dictated watches should be big in the early 2000s. Now that the trends are leaning towards smaller again, they are being rediscovered as a pretty great size for both men and women. Of course, there are smaller sizes available as well, but the 34mm is the most common.

Rolex launched the 36mm Datejust and the 34mm Air King in 1945. About a decade later, the Date was added as a sort of in-between model. The same 34mm Oyster case as the Air King, but with the addition of a date and cyclops like the Datejust.

So what you have here is a watch that is technically the same as a Datejust, but since its smaller size scares off some of the potential buyers, it is much more affordable. So if you are confident wearing a subtle size like this (if you are not, come and try one on. You will be converted) this is a real sweet spot in the vintage Rolex market!

The Date comes in tons of variations. From rare early models with gilt dials and dagger hands, to super minimalist silver dial, oyster bracelet examples. You can have your pick of materials, colors and bracelets. There is surely a version that will speak to you!

Shipping

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.

Brand

Rolex

Model

Reference

6917

Year of production (circa)

1971

Material

Steel

Crystal

Acrylic

Dial color

Blue

Movement

Automatic

Diameter

26 mm

Bracelet/strap:

Steel

Lug Width

13 mm

Set Content

Watch only