|Year of production (circa)||
Rolex Date Ref. 15010
A true classic in the catalog of AWco!
It could be argued that the oyster perpetual date is the smaller sibling of the Datejust. However, we think it is much more than that. The Oyster Perpetual Date measures 34mm, because of this we think that it has unique unisex qualities. Whether you are wearing it or your significant other, It feels at home on both wrists.
This specific watch features an engine-turned bezel, mirror indices, and a white dial with black roman numerals. The contrast between these results in extremely high legibility making it perfect for daily wear!
We love to see you try it on at Reestraat 3 Amsterdam!
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Got your attention? We’re here to help.
The Rolex Date line is perhaps a bit of a hidden gem. Overlooked by the male audience when fashion dictated watches should be big in the early 2000s. Now that the trends are leaning towards smaller again, they are being rediscovered as a pretty great size for both men and women. Of course, there are smaller sizes available as well, but the 34mm is the most common.
Rolex launched the 36mm Datejust and the 34mm Air King in 1945. About a decade later, the Date was added as a sort of in-between model. The same 34mm Oyster case as the Air King, but with the addition of a date and cyclops like the Datejust.
So what you have here is a watch that is technically the same as a Datejust, but since its smaller size scares off some of the potential buyers, it is much more affordable. So if you are confident wearing a subtle size like this (if you are not, come and try one on. You will be converted) this is a real sweet spot in the vintage Rolex market!
The Date comes in tons of variations. From rare early models with gilt dials and dagger hands, to super minimalist silver dial, oyster bracelet examples. You can have your pick of materials, colors and bracelets. There is surely a version that will speak to you!
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