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Longines Jumbo Dress watch “37mm”
Here we have a Longines from 1953, with the wrist presence of a 2021 watch.
This dress watch comes in a jumbo case, measuring in at 37mm. That might sound small, but it feels much, much bigger. How come? Due to the fact that this watch is quite flat and nearly all dial.
And what a dial! This watch has been through more than a few adventures and it shows. There is discoloration, staining, speckles…the works. As with any vintage watch, you have to fall for the specific, unique look. If you do, there is no substitute, this is your watch.
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It was back in 1832 in St. Imier that we find the roots of Longines. The house was founded by Auguste Agassiz and is currently under ownership of the Swatch Group. The brand would get its recognizable winged hour glass logo in 1889. It is the world’s oldest registered trademark.
Longines is currently very active in equestrian sports, but its heritage is predominantly in aviation. In 1927, the brand manufactured the 47mm Weems avigation (aviation navigation) watch in cooperation with Philip Van Horn Weems. Four years later, an hour angle watch for aerial navigation was developed in cooperation with Charles Lindbergh. A smaller Weems watch, measuring 33mm’s was introduced in 1937.
Note that this is long before the days of GPS or other automated navigation tools. Navigating your way through the sky was an extremely complex affair that required specialist tools like a Weems or Hour angle watch.
Throughout both world wars, Longines supplied military watches. They were one of the Dirty Dozen suppliers during late WWII. You will also find examples of the caged WWI trench watches in Longines’ archives.
Over the decades, Longines committed to many different genres of watches. From dress watches to chronographs and from pilot’s watches to divers. Today, its 1950’s, 60’s and 70’s dress watches are a a great entry point into vintage watch collecting. All the heritage and quality you could desire, but still relatively attainable. Once you get sucked into the brand though, there are all sorts of exotic and rare collectibles to be found.
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