IWC TurlerIWC Turler

IWC Cocktail Watch 18k

Cocktail time

The Category of cocktail watches was first introduced in the 1920s and 1930s and became popular during the Art Deco period. These watches were designed to be worn by women to complement their evening gowns and were typically smaller and more decorative than regular watches.

The name “cocktail watch” comes from the fact that these watches were designed to be worn to cocktail parties, which were a popular social event during the 1920s and 1930s. Women would wear these watches as a fashion statement, and they were often decorated with diamonds, pearls, and other precious stones to add an extra touch of elegance to their outfit.

Cocktail watches were also practical, as they allowed women to keep track of the time without having to pull out a large pocket watch or wristwatch. They were often worn on a bracelet or strap, and some models were even designed to be worn as a brooch or pendant.

Today, cocktail watches are still popular among women who want a stylish and sophisticated timepiece for formal occasions.

And what a cocktail watch we have here! An IWC with a ‘Türler’ retailer signed dial. Executed in a very elegant and sophisticated 18k white gold case, bezel set with 24 diamonds and a manual movement!

The 20th century was very important to the world of horology as it introduced the wristwatch to the wider public. However, back in those days you couldn’t just go over to a mall or browse the web to find a particular watch brand and shop at their boutique. Therefore these retailers would stamp their names on the dial of a watch to leave their mark, Türler was one of those retailers. This means that this IWC cocktail watch was sold from a Türler boutique somewhere in Europe, in this case in the 1940s. Today, retailers’ stamps are very rare, thereby making this IWC even more special and romantic.

Intrigued? We would love to welcome you at Reestraat 3 Amsterdam


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Brand IWC
Diameter 17 mm
Model Cocktail watch
Bracelet/strap: Leather
Year of production (circa) 1940s
Buckle/clasp Original gold buckle
Material 18K White gold
Lug Width 10 mm
Crystal Acrylic
Set Content Watch only
Dial color Silver
Warranty 2 year (AWCo)
Movement Hand-wound

International Watch Company, better known as IWC Schaffhausen, was founded by American watchmaker Florentine Ariosto Jones in 1868. The company specialized in Aviation watches and is currently operating under the Richemont Group umbrella.

IWC introduced its first pilot’s watch in 1936. An inner rotating pointer could be used to keep track of take-off times and the escapement was anti-magnetic, to cope with the magnetic fields from the cockpit instruments.

In 1939, two Portuguese distributors ordered a large wristwatch with pocket watch movement and another iconic IWC line was born: the Portugieser. Today, particularly the dressy Portugieser chronographs are popular among IWC aficionados.

When Europe plummets into WWII, IWC is commissioned by both sides of the conflict to supply military watches. The two best-known examples are the Dirty Dozen field watches for the allies and the big pilot, known as Beobachtungsuhr or B-uhr, for the German Luftwaffe. The latter would form the design template for the later Big Pilot range.

Towards the end of WWII, IWC developed a new military movement, known as Cal. 89. When the war ends, the tough caliber is fitted to civilian watches. The Cal. 89 watches, many in classic Calatrava style, remain popular among collectors until today. In 1948, the Cal. 89 is fitted to the Pilot Mk XI, another popular vintage reference.

1955 Saw the introduction of another influential IWC model: the Ingenieur. IWC used its expertise in magnetic resistance to manufacture a watch for engineers and scientists, working with magnetic fields. This is two years after Rolex introduced the Milgauss for the same clientele.

In 1967, IWC branches out into water sports. The Aquatimer is introduced as a serious divewatch. The more casual Yacht Club is launched alongside for all-purpose daily wearing.

IWC remained innovative, being among the early adopters of the brand new quartz technology, for instance. But the house also recognized the value of heritage, building on its historic Pilot and Portugieser ranges. The result is a broad scope of all sorts of watches, for all sorts of people. Through it all, IWC maintained a reputation as high quality watchmakers.


At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at Your satisfaction is our priority.




Year of production (circa)



18K White gold



Dial color





17 mm




Original gold buckle

Lug Width

10 mm

Set Content

Watch only