Brand | Heuer |
---|---|
Model | |
Reference | 74033 |
Year of production (circa) | 1970 |
Material | Steel |
Crystal | Acrylic |
Dial color | Grey |
Movement | Hand-wound |
Diameter | 40 x 38 mm |
Bracelet/strap: | Leather |
Buckle/clasp | Generic steel |
Lug Width | 22 mm |
Set Content | Watch only |
Heuer Monaco Ref. 74033
In the late 1960s, Heuer, a Swiss watchmaker, aimed to create a groundbreaking timepiece. Inspired by the Monaco Grand Prix, they designed a square-shaped watch case. In 1969, they unveiled the Heuer Monaco, featuring the world’s first automatic chronograph movement, Caliber 11. Worn by Steve McQueen in the 1971 film “Le Mans,” the Monaco became an iconic watch, known for its design and innovation, making it a symbol of Heuer’s pioneering spirit in watchmaking.
There is often confusion about the black (dial) Monaco watches, whether it is a re-edition or not. The infamous reference 74033N a.k.a ‘Dark lord’ was one of its biggest successes. Here we have the very closely related 74033G, which is characterized by its steel case with a dark grey dial.
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Uhrenmanufaktur Heuer AG was founded in 1860 by Edouard Heuer in St. Imier Switzerland. In 1911, the company patented the first dashboard chronograph for use in cars and airplanes. It was the start of a rich heritage in motorsports.
Heuer’s prime was during the 1960’s, when the brand was heavily involved in the racing world. Heuer produced chronographs, dashboard instruments and racing chronograph watches. Some of Heuer’s successful lines are the Autavia (Auto & Aviation), Carrera and the iconic square Monaco.
Being so closely involved in such a legendary period of motorsports, landed Heuer a lasting reputation. These were the days when speed had reached dazzling levels but safety measures had not. The death-defying drivers became celebrity heroes and their watches are highly collectible until this day.
But the brand’s catalogue is not limited to racing watches. When you dive into Heuer’s history you will run into subtle dress watches, rugged military-issued models and seaworthy divers.
Then, in 1985, TAG group bought a controlling stake in the business and Heuer became Tag Heuer. The new company was then bought by French luxury conglomerate LVMH in 1999. While the modern Tag Heuer appeals to a new audience, vintage aficionados flock to highly collectible watches from the Heuer days.
So whether you are a speedfreak or just into watches that tell a story, Heuer has got you covered.
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