Heuer Monaco 740308Heuer Monaco 740308

Heuer Monaco Ref. 74033

In the late 1960s, Heuer, a Swiss watchmaker, aimed to create a groundbreaking timepiece. Inspired by the Monaco Grand Prix, they designed a square-shaped watch case. In 1969, they unveiled the Heuer Monaco, featuring the world’s first automatic chronograph movement, Caliber 11. Worn by Steve McQueen in the 1971 film “Le Mans,” the Monaco became an iconic watch, known for its design and innovation, making it a symbol of Heuer’s pioneering spirit in watchmaking.

There is often confusion about the black (dial) Monaco watches, whether it is a re-edition or not. The infamous reference 74033N a.k.a ‘Dark lord’ was one of its biggest successes. Here we have the very closely related  74033G, which is characterized by its steel case with a dark grey dial.

Ready to own this historical cult icon?

Year 1970 Tags , , , ,


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Brand Heuer
Diameter 40 x 38 mm
Model Monaco
Bracelet/strap: Leather
Reference 74033
Buckle/clasp Generic steel
Year of production (circa) 1970
Lug Width 22 mm
Material Steel
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Grey
Movement Hand-wound

Uhrenmanufaktur Heuer AG was founded in 1860 by Edouard Heuer in St. Imier Switzerland.  In 1911, the company patented the first dashboard chronograph for use in cars and airplanes. It was the start of a rich heritage in motorsports.

Heuer’s prime was during the 1960’s, when the brand was heavily involved in the racing world. Heuer produced chronographs, dashboard instruments and racing chronograph watches. Some of Heuer’s successful lines are the Autavia (Auto & Aviation), Carrera and the iconic square Monaco.

Being so closely involved in such a legendary period of motorsports, landed Heuer a lasting reputation. These were the days when speed had reached dazzling levels but safety measures had not. The death-defying drivers became celebrity heroes and their watches are highly collectible until this day.

But the brand’s catalogue is not limited to racing watches. When you dive into Heuer’s history you will run into subtle dress watches, rugged military-issued models and seaworthy divers.

Then, in 1985, TAG group bought a controlling stake in the business and Heuer became Tag Heuer. The new company was then bought by French luxury conglomerate LVMH in 1999. While the modern Tag Heuer appeals to a new audience, vintage aficionados flock to highly collectible watches from the Heuer days.

So whether you are a speedfreak or just into watches that tell a story, Heuer has got you covered.


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We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

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Year of production (circa)






Dial color





40 x 38 mm




Generic steel

Lug Width

22 mm

Set Content

Watch only