Cartier Santos Automatic

Many people know Cartier as said jewellery company, this is doing the brand a great and utter disservice. Cartier has been so prominent in the watch industry for over a hundred years. Most people think about the Cartier Tank when asked about a Cartier watch. Logically, this is the most popular watch in their catalogue. However, there is a Cartier watch with arguably more historical significance, meet the Cartier Santos!

As the story goes, in 1904, Brazilian aviator Alberto Santos-Dumont complained to his friend Louis Cartier about the issues he encounters when using a pocket watch while flying. Louis Cartier thought about this complaint and the first Santos was born! With this birth, history was written, as it’s widely considered to be the first purpose-built wristwatch and certainly, the first pilot’s watch!

This specific  Santos comes from the turn of the millennia (2000) which means that 96 years of constant development and re-imaginations eventually led up to this beautiful example. Completely executed in a 23,5 mm x 33 mm stainless steel case and features an automatic movement.

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Brand Cartier
Movement Automatic
Model Santos
Diameter 24 mm
Reference 2423
Bracelet/strap: Steel
Year of production (circa) 2000
Buckle/clasp Original steel folding clasp
Material Steel
Set Content Watch only
Crystal Mineral
Warranty 2 year (AWCo)
Dial color Silver

Amsterdam Pocket Watch Company. Or Amsterdam Women’s-only Watch Company. Two alternate realities that could have been, if it weren’t for Louis Cartier. Many of our brands can lay claim on important horological innovations, but Cartier is the one that started the wristwatch game for men with the Santos.

The Brazilian dandy Alberto Santos Dumont inquired with his friend Louis Cartier about a better solution for telling time while flying. His pocket watch was rather cumbersome in flight. Louis Cartier designed a flat, square watch for him in 1904: the Cartier Santos.

While, for a long time, watches were used for navigation, this was not yet the case for dear old Santos. His flight, the first to ever be caught on film, lasted for only 21 seconds. Not a lot of navigation required there! He was wearing the world’s first men’s wristwatch though.

The Santos went into large-scale production in 1911, fitted with a Jaeger caliber inside. The cases came in platinum or gold and the Santos came on the very first ever folding clasp, fitted to brown or black leather straps.

The 1970’s Quartz crisis and Audemars Piguet’s brilliant answer in the Royal Oak, triggered Cartier to morph the Santos into a modern sports watch. A steel version on an integrated steel bracelet was introduced in 1978, the Santos de Cartier. A more rounded, quartz powered Santos Galbée was launched in 1987. Multiple variations on the theme were launched since. If it is the classical look you are after, the Santos Dumont remains most faithful to the very first Santos from 1904.

While the Santos debuted as the tool-watch for men. It has aged into a classical, more dressy watch for men and women alike. As we are slowly but surely moving away from gender-specific watches, the Santos is a prime example of a watch for everyone. A design classic with a story that will surely captivate your audience, next time you have drinks with friends.


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We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at Your satisfaction is our priority.






Year of production (circa)






Dial color





24 mm




Original steel folding clasp

Set Content

Watch only