Welcome to Amsterdam Watch Company’s Privacy Policy.  Amsterdam Watch Company (“Amsterdam Watch Company,” “we”, “our” or “us”) takes the privacy of your information very seriously.  We believe that you have a right to know what information we collect from you, and we want you to understand our commitment to protecting your privacy. This policy regarding our privacy practices (the “Privacy Policy”) describes the collection, use, and disclosure of your information on www.awco.nl (collectively, the “Site”). We’ve tried to be straightforward, but we want you to understand the policy, so please feel free to contact us if you have any questions.

 

DEFINITIONS

  • Service
    Service is the www.awco.nl operated by Amsterdam Watch Company.
  • Personal Data
    Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • Usage Data
    Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Cookies
    Cookies are small pieces of data stored on your device (computer or mobile device).
  • Data Controller
    Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processors (or Service Providers)
    Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

 

When you use the Service, we receive information about you from various sources, including: (i) if you register for the Site and the Service, through your user account on the Service (your “Account”); (ii) your use of the Service generally; and (iii) from third-party websites and service. When you use the Service, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy, so please read this carefully. 

 

By using or accessing the Service in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

 

Remember that your use of Amsterdam Watch Company’s Service is at all times subject to the Terms and Conditions, which incorporates this Privacy Policy.  Any terms we use in this Policy without defining them have the definitions given to them in the Terms and Conditions

 

What Does This Privacy Policy Cover?

This Privacy Policy covers the treatment of personally identifiable information (“Personal Information”) gathered when you are using or accessing the Service. This Privacy Policy also covers our treatment of any Personal Information that our business partners share with us or that we share with our business partners.   

This Privacy Policy does not apply to the practices of third parties that we do not own, control, or manage, including but not limited to any third party websites, service, and applications (“Third Party Service”). While we try to make sure that we work with Third Party Service that shares our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Service. We encourage you to carefully review the privacy policies of any Third Party Service you access.

Our Service does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us at info@awco.nl. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

 

What Information Do We Collect?

The information we gather enables us to personalize, improve and continue to operate the Service. In connection with certain aspects of the Service, we may request, collect and/or display some of your Personal Information. We receive and store any information you knowingly provide to us.  We collect the following types of information from our users.

 

Account Information:

When you create an Account, you will provide information that could be Personal Information, such as your username, password, and email address. You acknowledge that this information may be personal to you, and by creating an account on the Service and providing Personal Information to us, you allow others, including us, to identify you and therefore may not be anonymous. We may use your contact information to send you information about our Service, but only rarely when we feel such information is important. You may unsubscribe from these messages through your Account settings, although we, regardless, reserve the right to contact you when we believe it is necessary, such as for account recovery purposes.

 

IP Address Information and Other Information Collected Automatically:

  • We automatically receive and record information on our server logs from your web browser or device when you interact with the Service, including your IP address, geolocation data, device identification, cookie information, the type of browser and/or device you’re using to access our Service, and the page or feature you requested. This information is used for fighting spam/malware and also to facilitate collection of data concerning your interaction with the Service (e.g., what links you have clicked on).

 

Generally, the Service automatically collects usage information, such as the number and frequency of visitors to the Site. We may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Service so that we can analyze and improve them. 

 

Email Communications:

We may receive a confirmation when you open an email from us. We use this confirmation to improve our customer service.

 

Information Collected Using Cookies:

  • Cookies are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit the Site and otherwise use the Service through the Internet.
  • Our cookies do not, by themselves, contain Personal Information, and we do not combine the general information collected through cookies with other Personal Information to tell us who you are. As noted, however, we do use cookies to identify that your web browser and tell us how and when you use the Service.
  • Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of our features.  We strongly recommend that you leave cookies active because they enable you to take advantage of the most attractive features of the Service.
  • This Privacy Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, third party websites to which a link points may set cookies on your computer. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Service, and those third parties may not honor “Do Not Track” requests you have set using your browser or device.
  • For more information on cookies, including how to control your cookie settings and preferences, visit http://www.allaboutcookies.org.

 

We use the following cookies:

Essential Cookies

Essential cookies are required for providing you features or service that you have requested. For example, certain cookies enable you to log into secure areas of our Site or use a shopping cart feature within our Service. Disabling these cookies may make certain features and service unavailable.

 

Functionality Cookies

Functional cookies are used to record your choices and settings regarding our Service, maintain your preferences over time, and recognize you when you return to our Service. These cookies help us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

 

Performance/Analytical Cookies

Performance/analytical cookies allow us to understand how visitors use our Site and Service such as by collecting information about the number of visitors to the Site, what pages visitors view on our Site, and how long visitors are viewing pages on the Site. Performance/analytical cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Service’ content for those who engage with our advertising.

 

Retargeting/Advertising Cookies

Retargeting/advertising cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you.

 

Do Not Track Policy:

Through cookies we place on your browser or device, we may collect information about your online activity after you leave our Service. Just like any other usage information we collect, this information allows us to improve the Service and customize your online experience, and otherwise as described in this Privacy Policy.  Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and service (including behavioral advertising service) that you do not wish such operators to track certain of your online activities over time and across different websites. When you turn on the Do Not Track function (sometimes also identified as Incognito Mode or Private Browsing) in your browser, we stop collecting the information from your browser that allows us to tailor advertisements and other content specifically to you that is based on your visits to our advertising partners’ websites. Specifically, we stop collecting information from the unique browser cookie that links your browser to visits to third-party sites.  Do Not Track signals are set on a browser-by-browser basis, so you must set them on every browser you use if you do not wish to be tracked.  Remember that this is just our Do Not Track policy, and we can’t and don’t make any promises about how third parties react when you set this signal on your browser.

 

Information Related to Advertising and the Use of Web Beacons (tracking pixel):

To support and enhance the Service, we may serve advertisements and also allow third parties advertisements, through the Service. These advertisements are sometimes targeted and served to particular users and may come from third party companies called “ad networks.”  Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms.

Advertisements served through the Service may be targeted to users who fit a certain general profile category and may be based on anonymized information inferred from information provided to us by a user, including Personal Information (e.g., gender or age), may be based on the Service usage patterns of particular users, or may be based on your activity on Third Party Service. We do not provide Personal Information to any ad networks for use outside of the Service.

 

Aggregate Information:

We collect statistical information about how both unregistered and registered users, collectively, use the Service (“Aggregate Information”). Some of this information is derived from Personal Information. This statistical information is not Personal Information and cannot be tied back to you, your Account or your web browser.

 

How, and With Whom, Is My Information Shared?

It’s important for you to know that we never share information we receive from you unless: (a) we have your permission to share that information; (b) we have given you prior notice that the information will be shared, and with whom (such as in this Privacy Policy); or (c) that information does not identify you.

Public Information About Your Activity on the Service:

Some of your activity on and through the Service is public by default. This may include, but is not limited too, content you have posted publicly on the Site or otherwise through the Service.

Registered users may have some of this information associated with their Accounts. Unregistered users will not have this association, but information concerning their use of the Service (such as what pages they have visited) may be tracked anonymously through the use of cookies and stored by us.

Please also remember that if you choose to provide Personal Information using certain public features of the Service, then that information is governed by the privacy settings of those particular features and may be publicly available. Individuals reading such information may use or disclose it to other individuals or entities without our control and without your knowledge, and search engines may index that information. We, therefore, urge you to think carefully about what you choose to disclose publicly and make sure it’s information you want to share with everyone.

 

IP Address Information:

While we collect and store IP address information, that information is not made public. We do at times, however, share this information with our partners, service providers and other persons with whom we conduct business, and as otherwise specified in this Privacy Policy. We do this for the purposes of operating, enhancing, and improving the Service.

 

Information You Elect to Share:

You may access other Third Party Service through the Service, for example by clicking on links to those Third Party Service from within the Site. We are not responsible for the privacy policies and/or practices of these Third Party Service, and you are responsible for reading and understanding those Third Party Service’ privacy policies. This Privacy Policy only governs information collected on the Service.

 

Aggregate Information:

We share Aggregate Information with our partners, service providers and other persons with whom we conduct business. We share this type of statistical data so that our partners can understand how and how often people use our Service and their service or websites, which facilitates improving both their service and how our Service interface with them. In addition, these third parties may share with us non-private, aggregated or otherwise not personal Information about you that they have independently developed or acquired.

 

Email Communications with Us:

As part of the Service, you may occasionally receive email and other communications from us, such as communications relating to your Account. Communications relating to your Account will only be sent for purposes important to the Service, such as password recovery.

 

User Profile Information:

User profile information including your username and other information you enter may be displayed to other users to facilitate user interaction within the Service. We will not directly reveal user email addresses to other users.

 

Financial Information:

As stated above, we do not currently collect financial information, as that information is collected and stored by our Payment Processor. However, we may from time to time request and receive some of your financial information from our Payment Processor for the purposes of completing transactions you have initiated through the Service, enrolling you in discount, rebate, and other programs in which you elect to participate, protecting against or identifying possible fraudulent transactions, and otherwise as needed to manage our business.

 

Information Shared with Advertisers:

We allow advertisers and/or merchant partners (“Advertisers”) to choose the demographic information of users who will see their advertisements and/or promotional offers and you agree that we may provide any of the information we have collected from you in non-personally identifiable form to an Advertiser, in order for that Advertiser to select the appropriate audience for those advertisements and/or offers. For example, we might use the fact you are located in Amsterdam to show you ads or offers for Amsterdam businesses, but we will not tell such businesses who you are. Or, we might allow Advertisers to display their ads to users with similar usage patterns to yours, but we will not disclose usage information to Advertisers except in aggregate form, and not in a manner that would identify you personally. Note that if an advertiser asks us to show an ad to a certain audience or audience segment and you respond to that ad, the advertiser may conclude that you fit the description of the audience they were trying to reach.

 

Information Shared with Our Agents:

In some cases, we share information that we store (such as IP Addresses) with third parties, such as service providers, consultants, and other agents (“Agents”), for the purposes of operating, enhancing, and improving the Service, and developing new products and service. For example, we use a payment processing company to receive and process your credit card transactions for us. Unless we tell you differently, our Agents do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information with our Agents.

 

Information Disclosed for Our Protection and the Protection of Others:

We also reserve the right to access, read, preserve, and disclose any information as we reasonably believe is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce this Privacy Policy and our Terms of Service, including investigation of potential violations thereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

 

Information We Share With Your Consent:

Except as set forth above, you will be notified when your Personal Information may be shared with third parties and will be able to prevent the sharing of this information.

 

Is Information About Me Secure?

Your Account information will be protected by a password for your privacy and security. You need to prevent unauthorized access to your Account and Personal Information by selecting and protecting your password and/or other sign-on mechanisms appropriately and limiting access to your computer and browser by signing off after you have finished accessing your Account.

 

We seek to protect Account information to ensure that it is kept private; however, we cannot guarantee the security of any Account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

 

We otherwise store all of our information, including your IP address information, using industry-standard techniques. We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store, Personal Information or otherwise.

 

What Information of Mine Can I Access?

If you are a registered user, you can access information associated with your Account by logging into the Service. Registered and unregistered users can access and delete cookies through their web browser settings.

 

The information you can view, update, and delete may change as the Service change.  If you have any questions about viewing or updating information we have on file about you, please contact us at info@awco.nl.

 

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

 

How Can I Delete My Account?

Should you ever decide to delete your Account, you may do so by emailing info@awco.nl. If you terminate your Account, any association between your Account and information we store will no longer be accessible through your Account. However, given the nature of sharing on the Service, any public activity on your Account prior to deletion will remain stored on our servers and will remain accessible to the public.

 

What Choices Do I Have Regarding My Information?

  • You can use many of the features of the Service without registering, thereby limiting the type of information that we collect.
  • You can always opt not to disclose certain information to us, even though it may be needed to take advantage of some of our features.
  • You can delete your Account. Please note that we will need to verify that you have the authority to delete the Account, and activity generated prior to deletion will remain stored by us and may be publicly accessible. 
  • Finally, keep in mind that if you choose to turn on the ‘Do Not Track’ function on your browser, we may continue to use all information we collected prior to your turning that function on, in the manner described in this Privacy Policy.

 

What If I Have Questions or Concerns?

If you have any questions or concerns regarding privacy using the Service, please send us a detailed message to info@awco.nl. We will make every effort to resolve your concerns.

 

What Personal Data Do We Collect From You?

We collect Personal Data about you when you provide such information directly to us, when third parties such as our business partners or service providers provide us with Personal Data about you, or when Personal Data about you is automatically collected in connection with your use of our Service.

 

Information we collect directly from you: 

We receive Personal Data directly from you when you provide us with such Personal Data, including without limitation the following:

  • First and last name
  • Email address
  • Mailing address
  • Telephone number
  • Credit/debit card information
  • Your purchase history
  • User content, for example, comments and posts you submit publicly (which can include Personal Data if you include Personal Data in such content)

 

Information we receive from third party sources: 

 

Some third parties such as our business partners and service providers, and MailChimp, provide us with Personal Data about you, such as the following:

  • Account information for third party service: If you share content from our Service through a third party social media service, the third party service will send us information about you, such as information from your public profile, if the third party service and your account settings allow such sharing. The information we receive will depend on the policies and your account settings with the third party service.
  • Information from our advertising partners: We receive information about you from some of our service providers who assist us with marketing or promotional service related to how you interact with our websites, applications, products, service, advertisements or communications, including MailChimp, which help us send you marketing-related emails. 

 

Information we automatically collect when you use our Service:  Some Personal Data is automatically collected when you use our Service, such as the following:

  • IP address
  • Device identifiers
  • Web browser information
  • Page view statistics
  • Browsing history
  • Usage information
  • Transaction information (e.g. transaction amount, date and time such transaction occurred)
  • Cookies and other tracking technologies (e.g. web beacons, pixel tags, etc.) — For more information, please review our cookies section above).
  • Location information (e.g. IP address, zip code)
  • Log data (e.g. access times, hardware and software information)

 

How Do We Use Your Personal Data? 

We process Personal Data to operate, improve, understand and personalize our Service.  For example, we use Personal Data to:

  • Communicate with you about the Service
  • Process orders
  • Contact you about Service announcements, updates or offers
  • Provide support and assistance for the Service
  • Conduct product research and development
  • Analyze our Service and activities of users of the Service
  • Personalize website content and communications based on your preferences
  • Meet contract or legal obligations
  • Respond to user inquiries
  • Fulfill user requests
  • Comply with our legal or contractual obligations
  • Resolve disputes
  • Protect against or deter fraudulent, illegal or harmful actions
  • Enforce our Terms of Service

 

We will only process your Personal Data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our “legitimate interests” or the legitimate interest of others, as further described below.

 

  • Contractual Necessity:  We process the following categories of Personal Data as a matter of “contractual necessity”, meaning that we need to process the data to perform under our Terms of Service with you, which enables us to provide you with the Service, including sending emails related to order purchases and inventory alerts. We store your Personal Data in our centralized customer database in order for us to provide you with the Service. When we process data due to contractual necessity, failure to provide such Personal Data will result in your inability to use some or all portions of the Service that require such data.
    • Name
    • Address
    • Email address
    • Phone number
    • Purchase history

 

  • Legitimate Interest:  We process the following categories of Personal Data when we believe it furthers the legitimate interest of us or third parties. 
    • Name
    • Address
    • Email address
    • Phone number
    • Purchase history

 

Examples of these legitimate interests include:

    • Operation and improvement of our business, products, and service
    • Marketing of our products and service
    • Web analytics
    • Research and development
    • Provision of customer support
    • Protection from fraud or security threats
    • Compliance with legal obligations
    • Completion of corporate transactions

 

  • Consent:   In some cases, we process Personal Data based on the consent you expressly grant to us at the time we collect such data.  When we process Personal Data based on your consent, it will be expressly indicated to you at the point and time of collection.
  • Other Processing Grounds:  From time to time we may also need to process Personal Data to comply with a legal obligation, if it is necessary to protect the vital interests of you or other data subjects, or if it is necessary for a task carried out in the public interest.

 

How and With Whom Do We Share Your Data?  We share Personal Data with vendors, third party service providers and agents who work on our behalf and provide us with service related to the purposes described in this Privacy Policy or our Terms of Service. These parties include:

 

  • Payment processors and e-commerce platforms
  • Marketing automation platforms and email marketing software and service
  • Fraud prevention service providers
  • Ad networks
  • Analytics service providers
  • Staff augmentation and contract personnel
  • Hosting service providers
  • Insurance Service

 

We also share Personal Data when necessary to complete a transaction initiated or authorized by you or provide you with a product or service you have requested.  In addition to those set forth above, these parties also include:

 

  • Other users (where you post information publicly or as otherwise necessary to effect a transaction initiated or authorized by you through the Service)
  • Third-party business partners who you access through the Service
  • Other parties authorized by you

 

We also share information with third parties when you have given us consent to do so (as indicated at the point such information is collected).

 

We also share Personal Data when we believe it is necessary to:

  • Comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies
  • Protect us, our business or our users, for example, to enforce our terms of service, prevent spam or other unwanted communications and investigate or protect against fraud
  • Maintain the security of our products and service

 

How Long Do We Retain Your Personal Data? 

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you Service. We retain Personal Data for analytics purposes in anonymized form for 26 months. We retain Personal Data with respect to Prospects of our Service for up to 4 years and Personal Data with respect to Ex-Prospects for up to 2 years. A “Prospect” is someone who has signed up to receive marketing communications. An “Ex-Prospect” is defined as someone who has not engaged with us for more than 4 years since the time they have signed up to receive marketing communications. Therefore, we retain Personal Data with respect to Prospects for at least 6 years. In some cases, we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. Afterward, we retain some information in a depersonalized or aggregated form but not in a way that would identify you personally.

 

What Security Measures Do We Use? 

We seek to protect Personal Data using appropriate technical and organizational measures based on the type of Personal Data and applicable processing activity. For example, we only work with third-party technological or software platforms that have industry standard security measures to handle our data and transactions. For an additional security measure, all passwords are being stored as a salted hash using industry standard methods.  While we seek to protect Personal Data, we cannot guarantee the security of any Personal Data. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. We do not guarantee or warrant that our industry-standard techniques will prevent unauthorized access to information about you that we store, Personal Data or otherwise.

 

Personal Data of Children: 

As noted in the Terms of Use we do not knowingly collect or solicit Personal Data from anyone under the age of 16. If you are under 16, please do not attempt to register for the Service or send any Personal Data about yourself to us.  If we learn that we have collected Personal Data from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Data, please contact us at info@awco.nl.

 

What Rights Do You Have Regarding Your Personal Data? 

You have certain rights with respect to your Personal Data, including those set forth below. For questions send an email to info@awco.nl. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision.  In some cases, we may also need you to provide us with additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request. 

 

  • Access:  You can request more information about the Personal Data we hold about you and request a copy of such Personal Data. You can also access certain of your Personal Data by logging in to your accounts page.
  • Rectification: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data. You can also correct some of this information directly by logging in to your accounts page. 
  • Erasure: You can request that we erase some or all of your Personal Data from our systems. 
  • Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data, if such use or disclosure is necessary to enable you to utilize some or all of our Service.
  • Objection: You can contact us to let us know that you object to the further use or disclosure of your Personal Data for certain purposes.
  • Restriction of Processing:  You can ask us to restrict further processing of your Personal Data.
  • Right to File Complaint:  You have the right to lodge a complaint about Amsterdam Watch Company’s practices with respect to your Personal Data with the supervisory authority of your country or EU Member State.

 

What If You Have Questions Regarding Your Personal Data?  If you have any questions about this section or our data practices generally, please contact us using the following information:

Name: Amsterdam Watch Company

Physical address: Reestraat 3, 1026 DM, Amsterdam, The Netherlands.

Email address for contact: info@awco.nl