The tale of a space-traveling Speedmaster Let’s start this story with a little warning: the watch you are about to fall in love with is in our private collection and is not for sale. It is just that the story is too cool to keep it to ourselves. Join us on a mission to outer …
What is better than a vintage Rolex? A vintage Rolex with a story! To tell the story of this Ref. 1802 Day-Date, we have to travel to Oman. Specifically, the quickly reforming Oman of the 1970s. Let’s dive in! By Thomas van Straaten on 6 November 2020 Sultan Qaboos Bin Said al Said This is …
1935-1940 The beginning of… The great depression and Sports timing. By AWCo on 12 July 2019 The 30s were strange times. The “Great Depression” was the result of the stock market crash in October 1929 in the United States. This global crisis had affected Western economies in some places up to 1936 and caused difficult …
World War II “Renewal and development dominated the watch industry.” By AWCo on 12 July 2019 The great depression had only just ended when the world took a leap back in time with the start of the Second World War in 1939. Where sport and development dominated the watch industry in the 1930s, the focus …
The 30s were strange times. Sports and the Olympics were things that gave a whole country some joy. By AWCo on 9 July 2019 The 30s were strange times. The “Great Depression” was the result of the stock market crash in October 1929 in the United States. This global crisis had affected Western economies in …
‘Atmos, the most iconic clockwork, running on air’. A clock which could run indefinitely without winding the movement, read the whole story. By AWCo on 24 June 2019 It was the simple implementation of these watches that were fitted with a metal fence over the glass so that the fragile glass could not break, this …
Last man on the moon and quartz. The seventies meant ‘make love, not war’, the last man on the moon, the quartz hype and mechanical watch crisis. By AWCo on 24 June 2019 The Vietnam war was coming to an end, this was the first ‘television’ war in history. People all over the world saw …
The formal dress code meant tailored suits, shoes such as oxfords or loafers and an outfit finished with a stylish dress watch. By AWCo on 21 June 2019 “There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all …
1950 The beginning of… The aftermath of World War II and the world getting back on its feet. By AWCo on 21 June 2019 The 1950s were some good times. The aftermath of World War II had been done and the world was back on its feet. Economies were thriving again and people regained their …
The roaring twenties, a time of change and development. By AWCo on 21 June 2019 After the Great War, the world started to develop at a rapid pace. The wealth doubled throughout the western world and this meant the beginning of the ‘consumer society’ which we live in today. The twenties meant the uprise of …
1914-1918 The wristwatch. Did you know that the first version of a wristwatch started with a ladies version? By AWCo on 21 June 2019 “Sooner wear a skirt than wear a wristwatch.” In 1938 MIDO launching of the MULTIFORT line marked another milestone in the history of MIDO watches. It was one of the first …
A paradise for watch enthusiasts. Right in the middle of the city center, you will find our store Amsterdam Watch Company, also known as AWCo. By AWCo on 21 June 2019 Right in the middle of the city, in the famous ‘Nine Streets’ shopping area, you will find our store Amsterdam Watch Company, also known …