It is easily the most popular vintage watch of the moment. But weirdly, the Rolex Datejust did not have its own book yet. That has just changed! Our very own Thomas van Straaten has taken on the challenge of writing a comprehensive book on vintage Rolex Datejust from 1945-1990: “The vintage Rolex Datejust buyer’s & …
You know that leather thingy keeping your watch on your wrist… If you take your watch game seriously, you should really treat your strap game with the same commitment. It will raise your watches to new heights and offers massive potential for variation and personalization. We would like to share some pro strap tips to …
Pro strap tips – How to transform your watch with straps Read More »
Finding the perfect watch size: the expert’s watch size guide The internet is full of watch size guides and even more heated debates about watch sizes. Today, our aim is to try and shed a light on the age-old question: how do you find the right watch for your wrist? Yes, it is a bit …
Finding the perfect watch size: the expert’s watch size guide Read More »
Having your roots deep in the watch world comes with its perks. Like when we were approached by Squale CEO Andrea Maggi, with a rather special discovery: 180 new old stock Blancpain Fifty Fathoms cases from the 1950s! And so began an amazing project. There is a lot to cover, so let’s dive in! By …
At Amsterdam Watch Company, vintage watches are our bread and butter. But there are numerous great reasons why you should love vintage watches too. In this article, we will share some of the most important ones. By Thomas van Straaten on 4 August 2020 At Amsterdam Watch Company, vintage watches are our bread and butter. …
The Omega Speedmaster Professional in its basic guise is not a particularly rare watch. We love it for many reasons, but rarity is not one of them… By Thomas van Straaten on 21 July 2020 At AWCo, we are avid Speedmaster fans. You will find a range of examples in our store at any time. …
One of the rarest Speedies out there: the “Holy Grail” Read More »
3. Chronograph If you take timing stuff seriously, you may want to opt for a chronograph. You will be able to read your measurements with greater accuracy. You will also be able to time events over multiple hours. Most chronographs come with additional measurements, such as a tachymeter or pulse-o-meter. These are rather specialist tools …
Rolex is a brand you can love or hate. But there is little in between. Fascinatingly, you pretty much have to position yourself somewhere in relation to Rolex. By Thomas van Straaten on 30 June 2020 Named by Forbes as number 78 of the 100 most valuable brands of 2019: Rolex. And do you know …
Some watches come with a great story. This is such an occasion. Let us take you back to the sixties, more particularly to Geneva in 1966… By Thomas van Straaten on 10 June 2020 The Rolex Submariners of Geneva’s Water Polo players Some watches come with a great story. This is such an occasion. Let …
The Rolex Submariners of Geneva’s Water Polo players Read More »
Today, we would like to share a watch with you that tells an amazing story, while remaining mysterious. By Thomas van Straaten on 11 May 2020 Heuer Autavia “Targa Florio” Some watches come with a story. Others are shrouded in mystery. Today, we would like to share a watch with you that tells an amazing …
The story behind the Heuer Autavia “Targa Florio” Read More »
Omega Speedmaster plays quite a prominent role at AWCo, here is why: By Thomas van Straaten on 29 April 2020 Why we love Speedmasters If you have ever been to our store, you may have noticed that the Omega Speedmaster plays quite a prominent role. Both physically, we usually have multiple variants prominently displayed, and …
Exclusively available in Europe through AWCo. By Thomas van Straaten on 16 April 2020 Two special Squale watches If you are familiar with Squale, you probably know about their rich heritage in the diving world. The brand has always been closely involved with the sport. Not in big flashy sponsor deals, but oftentimes under the …