AWCo

The AWCo way

If you are reading this, chances are you are somewhat familiar with Amsterdam Watch Company. We feel, however, that we have built quite a unique watch business together and we would like to share our story with you. If you give us a moment of your time, we would love to share how we try …

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Gilt Dials

The movement may be the beating heart of a watch, it is the dial that makes or breaks its desirability. The dial is like the human face. It is the point of emotional contact, the field of focus. It can grab your attention and never let go… By Thomas van Straaten on 22 April 2022 …

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The 5 most useful complications

3. Chronograph If you take timing stuff seriously, you may want to opt for a chronograph. You will be able to read your measurements with greater accuracy. You will also be able to time events over multiple hours. Most chronographs come with additional measurements, such as a tachymeter or pulse-o-meter. These are rather specialist tools …

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