1935-1940 The beginning of... The great depression and Sports timing.

By Amsterdam Watch Company on 12 July 2019

The 30s were strange times. The “Great Depression” was the result of the stock market crash in October 1929 in the United States. This global crisis had affected Western economies in some places up to 1936 and caused difficult times for many countries.

Sports and the Olympics were things that gave a whole country some joy and pride in these difficult times. The 1930s were also perhaps the most important years in the development of aviation. Aviation and sports have always been two activities which are inseparable with time and the measurement of time. This led to the development of sports watches in the 1930s.

"Bigger, faster, better"

Partly as a result of the crisis, gold became less popular for wristwatches and the growing demand in sports and aviation made precision and readability increasingly important. The result? Wristwatches became larger, dials became black, the hour markers became large stripes or numbers on the dial. Waterproof watch cases were also being developed by more and more brands. Furthermore, the chronograph function became more popular and soon more complicated timepieces were developed with 3 registers to make longer time measurements possible. Perhaps the 1930s were the most important years for the development of the watch industry.